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Computer-mediated marketing strategies : social media and online brand communities

Bowen, Gordon (ed.); Ozuem, Wilson (contributor) - 2015

Persistent link: https://www.econbiz.de/10010478050

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens

Azemi, Yllka; Ozuem, Wilson - In: Journal of advertising research 63 (2023) 4, pp. 384-401

Persistent link: https://www.econbiz.de/10014445903

The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021

Persistent link: https://www.econbiz.de/10012515938

An exploration of consumers' response to online service recovery initiatives

Ozuem, Wilson; Patel, Amisha; Howell, Kerry E.; … - In: International journal of market research : JMRS ; the … 59 (2017) 1, pp. 97-116

Persistent link: https://www.econbiz.de/10011697967

An exploration into the practice of online service failure and recovery strategies in the Balkans

Azemi, Yllka; Ozuem, Wilson; Howell, Kerry E.; … - In: Journal of business research : JBR 94 (2019), pp. 420-431

Persistent link: https://www.econbiz.de/10011947466

Online social gambling and its implications for the study of marketing communications

Ozuem, Wilson; Prasad, Jason - In: International journal of applied behavioral economics : … 4 (2015) 3, pp. 22-50

Persistent link: https://www.econbiz.de/10011287034

Social media and online brand communities

Ansarin, Madina; Ozuem, Wilson - In: Computer-mediated marketing strategies : social media …, (pp. 1-27). 2015

Persistent link: https://www.econbiz.de/10010481713

Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands

Naeem, Muhammad; Ozuem, Wilson - In: The journal of brand management : an international journal 28 (2021) 5, pp. 510-525

Persistent link: https://www.econbiz.de/10012601209

Leveraging computer-mediated marketing environments

Bowen, Gordon (ed.); Ozuem, Wilson (ed.) - 2019

"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online...

Persistent link: https://www.econbiz.de/10012393317