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Computer-mediated marketing strategies : social media and online brand communities
Bowen, Gordon (ed.); Ozuem, Wilson (contributor) - 2015
Persistent link: https://www.econbiz.de/10010478050
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Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson; Prasad, Jason - In: International journal of applied behavioral economics : … 4 (2015) 3, pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
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Reconciling social media with luxury fashion brands : an exploratory study
Ozuem, Wilson; Tan, Kerri - In: Handbook of research on management of cultural products …, (pp. 257-285). 2014
Persistent link: https://www.econbiz.de/10010348360
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Competitive social media marketing strategies
Ozuem, Wilson; Bowen, Gordon - 2016
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--Provided by...
Persistent link: https://www.econbiz.de/10011454383
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Facets and dimensions of online social gambling : refining tools for marketing communications
Prasad, Jason; Ozuem, Wilson - In: Computer-mediated marketing strategies : social media …, (pp. 271-302). 2015
Persistent link: https://www.econbiz.de/10010481697
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Social media and its implications for marketing communications
Yankova, Irina; Ozuem, Wilson - In: Computer-mediated marketing strategies : social media …, (pp. 252-270). 2015
Persistent link: https://www.econbiz.de/10010481698
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Social media and customer retention : implications for the luxury beauty industry
Stokinger, Ellen; Ozuem, Wilson - In: Computer-mediated marketing strategies : social media …, (pp. 200-222). 2015
Persistent link: https://www.econbiz.de/10010481701
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Social media and SMEs in transition countries
Azemi, Yllka; Ozuem, Wilson - In: Computer-mediated marketing strategies : social media …, (pp. 114-133). 2015
Persistent link: https://www.econbiz.de/10010481707
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Social media and online brand communities
Ansarin, Madina; Ozuem, Wilson - In: Computer-mediated marketing strategies : social media …, (pp. 1-27). 2015
Persistent link: https://www.econbiz.de/10010481713
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Competitive social media marketing strategies
Ozuem, Wilson (ed.); Bowen, Gordon (ed.) - 2016
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
Persistent link: https://www.econbiz.de/10011406691