Competitive social media marketing strategies

Wilson Ozuem (University of Gloucestershire, UK), Gordon Bowen (Regent's University London, UK)

"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--

MoreLess

Year of publication:	[2016]
Other Persons:	Ozuem, Wilson (ed.) ; Bowen, Gordon (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Online-Marketing \| Internet marketing \| Wettbewerbsvorteil \| Competitive advantage \| Social Media \| Marketingstrategie
Description of contents:	Table of Contents [gbv.de]

Online Resource

Check full text access |

More access options

www.igi-global.com

services.igi-global.com

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	xx, 317 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enthält 12 Beiträge Includes bibliographical references and index. - Enthält 12 Beiträge
ISBN:	978-1-4666-9776-8 ; 978-1-4666-9777-5
Classification:	Marketing ; Neue elektronische Medien
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011406691