Pérez, Andrea; del Mar García de los Salmones, María; … - In: European Journal of Marketing 47 (2013) 1/2, pp. 218-238
, along with identification, finally determines the attitudinal loyalty a consumer shows towards their provider. Originality …/value – With this study, the authors try to contribute to a better knowledge of the consumer loyalty formation process as it begins … in depth in research analyzing the role of corporate associations in consumer loyalty. Moreover, CSR associations are …