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Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of services marketing 29 (2015) 1, pp. 15-25

Persistent link: https://www.econbiz.de/10010531150

Customer responses to the CSR of banking companies

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of product & brand management 24 (2015) 5, pp. 481-493

Persistent link: https://www.econbiz.de/10011443026

Customer responses to CSR in the Pakistani banking industry

Khan, Zia; Ferguson, David; Pérez, Andrea - In: The international journal of bank marketing : IJBM 33 (2015) 4, pp. 471-493

Persistent link: https://www.econbiz.de/10011384253

An integrative framework to understand how CSR affects customer loyalty through identification, emotions and satisfaction

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of business ethics : JOBE 129 (2015) 3, pp. 571-584

Persistent link: https://www.econbiz.de/10011295309

Corporate social responsibility (CSR) and customer loyalty in the hotel industry : a cross-country study

Latif, Khawaja Fawad; Pérez, Andrea; Sahibzada, Umar Farooq - In: International journal of hospitality management 89 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012293766

Personal traits and customer responses to CSR perceptions in the banking sector

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 128-146

Persistent link: https://www.econbiz.de/10011617865

Customer responses to the CSR of banking companies

Pérez, Andrea; Rodríguez del Bosque, Ignacio - In: Journal of Product & Brand Management 24 (2015) 5, pp. 481-493

Purpose – The purpose of this paper is to apply a thoroughly tested model to the study of how corporate social responsibility (CSR) perceptions impact customers’ affective and behavioural responses in the banking industry. As a contribution to the previous literature, the moderating role of...

Persistent link: https://www.econbiz.de/10014897451

The effect of corporate associations on consumer behaviour

Pérez, Andrea; del Mar García de los Salmones, María; … - In: European Journal of Marketing 47 (2013) 1/2, pp. 218-238

, along with identification, finally determines the attitudinal loyalty a consumer shows towards their provider. Originality …/value – With this study, the authors try to contribute to a better knowledge of the consumer loyalty formation process as it begins … in depth in research analyzing the role of corporate associations in consumer loyalty. Moreover, CSR associations are …

Persistent link: https://www.econbiz.de/10014722887

Personal traits and customer responses to CSR perceptions in the banking sector

Pérez, Andrea; Rodríguez del Bosque, Ignacio - In: International Journal of Bank Marketing 35 (2017) 1, pp. 128-146

Purpose The purpose of this paper is to explore the moderating role of six personal traits in a causal model to study how customers’ perceptions of corporate social responsibility (CSR) influence their affective and behavioural responses to companies. Design/methodology/approach A structural...

Persistent link: https://www.econbiz.de/10014760605

Customer responses to CSR in the Pakistani banking industry

Khan, Zia; Ferguson, David; Pérez, Andrea - In: International Journal of Bank Marketing 33 (2015) 4, pp. 471-493

(CSR) perceptions impact on the perceived service quality (PSQ)-loyalty relationship in the banking industry of Pakistan … them in their marketing plans in order to improve customer loyalty intentions. In this way, CSR can enhance PSQ and … customer trust, which are two key constructs in the loyalty model proposed in this paper. Originality/value – The originality …

Persistent link: https://www.econbiz.de/10014760877