POPESCU, Ruxandra-Irina; CORBOª, Rãzvan-Andrei - In: Proceedings of Administration and Public Management … 9 (2013) 1, pp. 220-234
This paper describes and analyses the branding campaigns of Thailand from 1998 to 2011, shows how the brand has evolved, explains the best practices applied by the Thai authorities in this field and assesses the effects of the branding strategy from the perspective of the increasing number of...