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Integrated strategic partnerships between business and not-for-profit organisations: a case study from New Zealand
Palakshappa, Nitha; Bulmer, Sandy; Eweje, Gabriel; … - In: Journal of marketing communications 16 (2010) 4, pp. 255-268
Persistent link: https://www.econbiz.de/10008651834
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Communicating corporate social responsibility using social media : implications for marketing strategists
Lyes, Amy; Palakshappa, Nitha; Bulmer, Sandy - In: Marketing in the socially-networked world : challenges …, (pp. 249-256). 2013
Persistent link: https://www.econbiz.de/10010191263
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Cause-related events : fulfilling the objectives of social partnerships
Lyes, Amy; Palakshappa, Nitha; Bulmer, Sandy - In: International journal of nonprofit and voluntary sector … 21 (2016) 4, pp. 286-301
Persistent link: https://www.econbiz.de/10011642904
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Cause for pause in retail service : a respond, reimagine, recover framework
Palakshappa, Nitha; Dodds, Sarah; Bulmer, Sandy - In: The journal of services marketing 36 (2022) 4, pp. 584-596
Persistent link: https://www.econbiz.de/10013407565
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Integrated strategic partnerships between business and not-for-profit organisations: A case study from New Zealand
Palakshappa, Nitha; Bulmer, Sandy; Eweje, Gabriel; … - In: Journal of marketing communications 16 (2010) 4, pp. 255-269
Persistent link: https://www.econbiz.de/10008442923
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Co-creating sustainability : transformative power of the brand
Palakshappa, Nitha; Bulmer, Sandy; Dodds, Sarah - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 9/10, pp. 820-850
Persistent link: https://www.econbiz.de/10015050095
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Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy; Palakshappa, Nitha; Dodds, Sarah; … - In: Journal of business research : JBR 175 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014549576