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~person:"Palakshappa, Nitha"
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Brand management
2
Consumer behaviour
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Konsumentenverhalten
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
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Social web
2
Sustainability
2
Advertising effects
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Befragung
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Betriebliche Wertschöpfung
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Brand authenticity
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Conscious consumption
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Coronavirus
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Credibility
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Customer satisfaction
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Dienstleistungsqualität
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Future
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Glaubwürdigkeit
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Instagram
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Kundenintegration
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Article
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Palakshappa, Nitha
Eagle, Lynne C.
68
Bulmer, Sandy
35
Dahl, Stephan
19
Kitchen, Philip J.
14
Hawkins, Jacinta
13
Eagle, Lynne
8
Buchanan-Oliver, Margo
7
Rose, Lawrence Craig
7
De Bruin, Anne
5
Dodds, Sarah
5
Chamberlain, Kerry
4
Czarnecka, Barbara
4
Hay, Rachel
4
Pelsmacker, Patrick de
4
Taylor, Charles Raymond
4
Brennan, Ross
3
Kitchen, Philip
3
Lloyd, Jenny
3
Low, David R.
3
Rose, Lawrence C.
3
Elms, Jonathan
2
Eweje, Gabriel
2
Lyes, Amy
2
McCarthy, Breda
2
Moore, Simon
2
Murphy, Andrew
2
Shergill, Gurvinder S.
2
Zou, Liping
2
Akhtar, Naveed
1
Allen, Larissa N.
1
Arin, Kerim Peren
1
Baez, Carlos
1
Bhati, Abhishek
1
Bird, Sara
1
Blackman, Anna
1
Blair, Rachel
1
Buchanen-Oliver, Margo
1
Báez, Carlos
1
Carter, Charles C.
1
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Journal of marketing communications
2
International journal of nonprofit and voluntary sector marketing
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
The journal of services marketing
1
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ECONIS (ZBW)
6
OLC EcoSci
1
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1
Integrated strategic partnerships between business and not-for-profit organisations: a case study from New Zealand
Palakshappa, Nitha
;
Bulmer, Sandy
;
Eweje, Gabriel
; …
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 255-268
Persistent link: https://www.econbiz.de/10008651834
Saved in:
2
Communicating corporate social responsibility using social media : implications for marketing strategists
Lyes, Amy
;
Palakshappa, Nitha
;
Bulmer, Sandy
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 249-256)
.
2013
Persistent link: https://www.econbiz.de/10010191263
Saved in:
3
Cause-related events : fulfilling the objectives of social partnerships
Lyes, Amy
;
Palakshappa, Nitha
;
Bulmer, Sandy
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
4
,
pp. 286-301
Persistent link: https://www.econbiz.de/10011642904
Saved in:
4
Cause for pause in retail service : a respond, reimagine, recover framework
Palakshappa, Nitha
;
Dodds, Sarah
;
Bulmer, Sandy
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 584-596
Persistent link: https://www.econbiz.de/10013407565
Saved in:
5
Integrated strategic partnerships between business and not-for-profit organisations: A case study from New Zealand
Palakshappa, Nitha
;
Bulmer, Sandy
;
Eweje, Gabriel
; …
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 255-269
Persistent link: https://www.econbiz.de/10008442923
Saved in:
6
Co-creating sustainability : transformative power of the brand
Palakshappa, Nitha
;
Bulmer, Sandy
;
Dodds, Sarah
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
9/10
,
pp. 820-850
Persistent link: https://www.econbiz.de/10015050095
Saved in:
7
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
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