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Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty

Palmatier, Robert W.; Scheer, Lisa K.; Steenkamp, … - In: Journal of marketing research : JMR 44 (2007) 2, pp. 185-199

Persistent link: https://www.econbiz.de/10003486870

Interfirm relational drivers of customer value

Palmatier, Robert W. - In: Journal of marketing 72 (2008) 4, pp. 76-89

Persistent link: https://www.econbiz.de/10003747964

Customer Engagement Marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...

Persistent link: https://www.econbiz.de/10012396394

Handbook on customer centricity : strategies for building a customer-centric organization

Palmatier, Robert W. (ed.); Moorman, Christine (ed.); … - 2019

Contents: 1. Introduction to the Handbook on Customer Centricity -- Robert w. Palmatier, Christine Moorman, and Ju-Yeon Lee -- Part I: Organizational design perspectives on customer centricity -- 2. Customer centricity: A multi-year journey / Ajay K. Kohli, Bernie J. Jaworski, and Nabil Shabshab...