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The effects of anticipatory emotions on service satisfaction and behavioral intention
Koenig-Lewis, Nicole; Palmer, Adrian - In: The journal of services marketing 28 (2014) 6, pp. 437-451
Persistent link: https://www.econbiz.de/10010434609
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Consumer anticipation as a performative experience
Vichiengior, Tunyaporn; Ackermann, Claire-Lise; Palmer, … - In: European journal of marketing 57 (2023) 11, pp. 3005-3039
Persistent link: https://www.econbiz.de/10014448603
Cover Image
The effects of anticipatory emotions on service satisfaction and behavioral intention
Koenig-Lewis, Nicole; Palmer, Adrian - In: Journal of Services Marketing 28 (2014) 6, pp. 437-451
Purpose – This paper aims to contribute critical discussion about the role of expectations and anticipation in …
Persistent link: https://www.econbiz.de/10014906379