Today we can observe an increasing proliferation of new academic spin-off initiatives aimed to transfer knowledge from the university to the market. Due to their strategic role in enhancing the development of technological innovation, academic spin-offs can attain high levels of social...

The intent of this qualitative research is to investigate and understand the requisites of customer satisfaction for academic libraries’ users and to give managerial hints for the implementation of user centred academic library services. To this aim, we analyse the library services of two...

The aim of this study is to identify the key factors as antecedents of visitor satisfaction for the design of a mobile app for museums. To our aim we use the Kano model that allows to categorize service attributes according to how they are perceived by customers and to estimate their impact on...

The increasing use of web technologies has changed the way of doing business also in the field of education. In the last decade, the development of electronic learning (e-learning) systems became crucial in order to meet students’ demand. In this study we adopt a “relationship marketing”...

The increasing use of web technologies has changed the way business is done, including in the field of education. In the last decade, the development of electronic learning (e-learning) systems became crucial to meet students’ demand. In this study, we adopt a relationship marketing...