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Value dimensions and relationship postures in dyadic "key relationship programmes"
Henneberg, Stephan; Pardo, Catherine; Mouzas, Stefanos; … - In: Handbook of strategic account management : a …, (pp. 191-204). 2014
Persistent link: https://www.econbiz.de/10010341361
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Value dimensions and relationship postures in dyadic "Key Relationship Programmes"
Henneberg, Stephan; Pardo, Catherine; Mouzas, Stefanos; … - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 535-550
Persistent link: https://www.econbiz.de/10003874162
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Value dimensions and relationship postures in dyadic 'Key Relationship Programmes'
Henneberg, Stephan C.; Pardo, Catherine; Mouzas, Stefanos; … - In: Journal of marketing management : MM 25 (2009) 5-6, pp. 535-550
Persistent link: https://www.econbiz.de/10008310591
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Unpicking the meaning of value in key account management
Pardo, Catherine; Henneberg, Stephan C.; Mouzas, Stefanos; … - In: European journal of marketing : EJM 40 (2006) 11, pp. 1360
Persistent link: https://www.econbiz.de/10007378419