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Brand attachment : constructs, consequences, and causes
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - 2006
Persistent link: https://www.econbiz.de/10003639028
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Strategic brand concept-image management
Park, C. Whan; Jaworski, Bernard J.; MacInnis, Deborah J. - 2009
Persistent link: https://www.econbiz.de/10003784829
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Brand attachment and a strategic brand exemplar
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - In: Handbook on brand and experience management, (pp. 3-17). 2008
Persistent link: https://www.econbiz.de/10003788965
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Beyond fit and attitude : the effect of emotional attachment on consumer responses to brand extensions
Fedorikhin, Alexander; Park, C. Whan; Thomson, Matthew - In: Journal of consumer psychology : JCP : the official … 18 (2008) 4, pp. 281-291
Persistent link: https://www.econbiz.de/10003793867
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The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan; Priester, Joseph R.; MacInnis, Deborah J.; … - In: Handbook of brand relationships, (pp. 327-341). 2009
Persistent link: https://www.econbiz.de/10003915633
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Research directions on strong brand relationships
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph R. - In: Handbook of brand relationships, (pp. 379-393). 2009
Persistent link: https://www.econbiz.de/10003915641
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Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
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Dilution and enhancement of celebrity brands through sequential movie releases
Luo, Lan; Chen, Xinlei; Han, Jeanie; Park, C. Whan - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1114-1128
Persistent link: https://www.econbiz.de/10008796515
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Measuring brand equity : the marketing surplus and efficiency (MARKSURE)-based brand equity
Park, C. Whan; MacInnis, Deborah J.; Dréze, Xavier; … - In: Brands and brand management : contemporary research …, (pp. 159-187). 2010
Persistent link: https://www.econbiz.de/10003941315
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Strategic brand concept-image management
Park, C. Whan; Jaworski, Bernard J.; MacInnis, Deborah J. - 2010
Persistent link: https://www.econbiz.de/10003924111