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Relationship marketing

Sheth, Jagdish N. - 2010

Persistent link: https://www.econbiz.de/10003969801

The domain and conceptual foundations of relationship marketing

Parvatiyar, Atul; Sheth, Jagdish N. - In: Handbook of relationship marketing, (pp. 3-38). 2000

Persistent link: https://www.econbiz.de/10001559300

The evolution of relationship marketing

Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook of relationship marketing, (pp. 119-145). 2000

Persistent link: https://www.econbiz.de/10001559308

Relationship marketing in consumer markets : antecedents and consequences

Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook of relationship marketing, (pp. 171-207). 2000

Persistent link: https://www.econbiz.de/10001559315

Toward a theory of business alliance formation

Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook of relationship marketing, (pp. 303-323). 2000

Persistent link: https://www.econbiz.de/10001559325

The antecedents and consequences of integrated global marketing

Sheth, Jagdish N.; Parvatiyar, Atul - In: Best practices in international marketing, (pp. 3-15). 2002

Persistent link: https://www.econbiz.de/10001680872

Toward an integrative theory of marketing

Parvatiyar, Atul; Sheth, Jagdish N. - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 432-445

Persistent link: https://www.econbiz.de/10012819690

A tribute to Jagdish N. Sheth

Parvatiyar, Atul (ed.); Sheth, Jagdish N. (honouree) - 2021

Persistent link: https://www.econbiz.de/10012549163

Handbook of advances in marketing in an era of disruptions : Essays in Honour of Jagdish N. Sheth

Parvatiyar, Atul (ed.); Sisodia, Rajendra (ed.); … - 2019 - 1st ed.

Cover -- Contents -- List of Tables -- List of Figures -- List of Abbreviations -- Foreword: My Reflections about Jagdish Sheth -- Preface -- PART I: Rethinking and Re-envisioning Marketing -- Chapter 1: Reimagine Marketing -- Chapter 2: Daring to Understand and Change Thinking -- Chapter 3:...

Persistent link: https://www.econbiz.de/10012684201

Handbook of relationship marketing

Sheth, Jagdish N. (contributor); … - 2000 - Online-Ausg.

This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing

Persistent link: https://www.econbiz.de/10013207905