Handbook of advances in marketing in an era of disruptions : Essays in Honour of Jagdish N. Sheth
Year of publication: |
2019 ; 1st ed.
|
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Other Persons: | Parvatiyar, Atul (ed.) ; Sisodia, Rajendra (ed.) ; Sheth, Jagdish N. (honouree) |
Publisher: |
New Delhi : SAGE Publications |
Subject: | Marketing | Marktforschung | Market research | Strukturwandel | Structural change |
Description of contents: |
A volume of essays on advances in marketing from leading global marketing scholars.
|
Extent: | 1 online resource (xxxix, 650 Seiten) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-93-5280-819-9 ; 978-93-5280-958-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
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