//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Paul, Justin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer responses to parodic...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
59
Konsumentenverhalten
59
Brand management
14
Markenführung
14
Brand image
12
Markenimage
12
Beziehungsmarketing
9
Relationship marketing
9
Brand
8
Einzelhandel
8
Markenartikel
8
Online retailing
8
Online-Handel
8
Retail trade
8
Bibliometrics
7
Bibliometrie
7
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Environmental consciousness
6
Luxury goods
6
Luxusgüter
6
Service quality
6
Umweltbewusstsein
6
India
5
Indien
5
Internet marketing
5
Motivation
5
Online-Marketing
5
Confidence
4
Consumer motivation
4
Emerging economies
4
Innovation adoption
4
Innovationsakzeptanz
4
Kaufmotiv
4
Purchase intention
4
Satisfaction
4
Schwellenländer
4
Social Web
4
Social web
4
more ...
less ...
Online availability
All
Undetermined
55
Free
6
Type of publication
All
Article
57
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
58
Aufsatz in Zeitschrift
58
Aufsatzsammlung
2
Language
All
English
63
Author
All
Paul, Justin
Gierl, Heribert
121
Han, Heesup
121
Belk, Russell W.
120
Phau, Ian
118
Bauer, Hans H.
112
Mattila, Anna S.
109
Pelsmacker, Patrick de
108
Grunert, Klaus G.
105
Huber, Frank
101
Kaiser, Harry M.
97
Wiedmann, Klaus-Peter
87
Foxall, Gordon R.
86
Herrmann, Andreas
86
Lusk, Jayson L.
86
Eisend, Martin
84
Sheth, Jagdish N.
82
Dwivedi, Yogesh Kumar
81
Khare, Arpita
80
Grewal, Dhruv
79
Usman, Osly
76
Anderson, Simon P.
75
Septianto, Felix
75
Loureiro, Sandra Maria Correia
74
Chintagunta, Pradeep K.
70
Bagozzi, Richard P.
69
Laroche, Michel
69
Wansink, Brian
69
Nayga, Rodolfo M.
68
Agarwal, Sumit
67
Stavins, Joanna
66
Verhoef, Peter C.
63
Walsh, Gianfranco
63
Esch, Franz-Rudolf
62
Gröppel-Klein, Andrea
62
Bruwer, Johan
61
Jang, Soocheong
61
Ko, Eunju
60
Rajagopal
60
Taylor, Charles Raymond
60
more ...
less ...
Published in...
All
Journal of retailing and consumer services
13
Journal of business research : JBR
7
International journal of consumer studies
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
Journal of consumer behaviour
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International marketing review
1
Journal of advertising
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Palgrave Studies in Marketing, Organizations and Society
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
63
Showing
1
-
10
of
63
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
2
The effects of context congruence on ad persuasiveness in e-magazines : it serves my motive, and I distinguish the advertisement
Telang, Achyut
;
Sahoo, Debajani
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 303-317
Persistent link: https://www.econbiz.de/10012656832
Saved in:
3
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
4
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
5
The virality of
advertising
content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
6
Celebrity endorsement and brand passion among air travelers : theory and evidence
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241395
Saved in:
7
Effect of online social media marketing efforts on customer response
Upadhyay, Yogesh
;
Paul, Justin
;
Baber, Ruturaj
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 554-571
Persistent link: https://www.econbiz.de/10013275508
Saved in:
8
Nostalgia : a review, propositions, and future research agenda
Srivastava, Ekta
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 613-632
Persistent link: https://www.econbiz.de/10014339496
Saved in:
9
Consumer ethics : a review and research agenda
Hassan, Syed Masroor
;
Rahman, Zillur
;
Paul, Justin
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
Saved in:
10
Dimensions of shopping preferences by women in India and the USA : a cross country study
Williams, Jacqueline A.
;
Paul, Justin
- In:
International journal of Indian culture and business …
8
(
2014
)
4
,
pp. 519-542
Persistent link: https://www.econbiz.de/10011282818
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->