1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry...

The growth in women's education and disposable income, has led to a consequent rise in their affluence and spending habits among women across the globe. This study examines the shopping behaviour of women across India and in USA using primary data collected from 300 respondents by surveys. The...