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Paul, Justin; Bhakar, Shailja - In: Journal of promotion management : JPM 24 (2018) 2, pp. 153-177

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Srivastava, Ekta; Sivakumaran, Bharadhwaj; … - In: Journal of advertising 52 (2023) 4, pp. 613-632

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Telang, Achyut; Sahoo, Debajani; Sreejesh, S.; Paul, Justin - In: Journal of advertising research 61 (2021) 3, pp. 303-317

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Hassan, Syed Masroor; Rahman, Zillur; Paul, Justin - In: Psychology & marketing 39 (2022) 1, pp. 111-130

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Gilal, Faheem Gul; Zhang, Jian; Paul, Justin; Gilal, … - In: European management journal 37 (2019) 1, pp. 29-44

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Paul, Justin; Sankaranarayanan, Koloth G.; Mekoth, … - In: International journal of consumer studies 40 (2016) 6, pp. 635-642

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Williams, Jacqueline A.; Paul, Justin - In: International journal of Indian culture and business … 8 (2014) 4, pp. 519-542

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Paul, Justin (ed.); Rosenbaum, Mark (ed.) - 2020

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Padmavathy, Chandrasekaran; Swapana, Murali; Paul, Justin - In: Journal of retailing and consumer services 51 (2019), pp. 19-32

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Rana, Jyoti; Paul, Justin - In: Journal of retailing and consumer services 38 (2017), pp. 157-165

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