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Kaur, Balpreet; Paul, Justin; Sharma, Rishi R. - In: Journal of research in interactive marketing : … 17 (2023) 3, pp. 374-397

Persistent link: https://www.econbiz.de/10014313413

Role of social media on mobile banking adoption among consumers

Sharma, Manisha; Banerjee, Subhojit; Paul, Justin - In: Technological forecasting & social change : an … 180 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013428919

Resolving complaints online : development and validation of customers' perceived webcare scale

Sreejesh, S.; Paul, Justin; Unnithan, Anandakuttan B. - In: Journal of strategic marketing 30 (2022) 3, pp. 260-280

Persistent link: https://www.econbiz.de/10013284044

Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love

Yadav, Rohit; Paul, Justin; Mittal, Amit - In: International marketing review 40 (2023) 1, pp. 28-48

Persistent link: https://www.econbiz.de/10014227448

Like it or not! : brand communication on social networking sites triggers consumer-based brand equity

Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398

Persistent link: https://www.econbiz.de/10013328299

Online second-hand shopping motivation : conceptualization, scale development, and validation

Padmavathy, Chandrasekaran; Swapana, Murali; Paul, Justin - In: Journal of retailing and consumer services 51 (2019), pp. 19-32

Persistent link: https://www.econbiz.de/10012114928

Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis

Guha Majumder, Madhumita; Gupta, Sangita Dutta; Paul, Justin - In: Journal of business research : JBR 150 (2022), pp. 147-164

Persistent link: https://www.econbiz.de/10013365607

Digital transformation in business and society : theory and cases

George, Babu (ed.); Paul, Justin (ed.) - 2020

Persistent link: https://www.econbiz.de/10012107248

Digital Transformation in Business and Society : Theory and Cases

George, Babu (ed.); Paul, Justin (ed.) - 2020 - 1st ed. 2020

1. Introduction -- 2. Human Flourishing in Smart Cities -- 3. On How Big Data Revolutionizes Knowledge Management -- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation -- 5. Social Media Technologies and Export Marketing -- 6. Data...

Persistent link: https://www.econbiz.de/10012398930

Use of microblogging platform for digital communication in politics

Paul, Justin; Parameswar, Nakul; Sindhani, Mohit; Dhir, … - In: Journal of business research : JBR 127 (2021), pp. 322-331

Persistent link: https://www.econbiz.de/10012494405