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~person:"Paul, Justin"
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Paul, Justin
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101
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67
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67
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4
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3
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ECONIS (ZBW)
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1
The role of
brand
experience,
brand
resonance and
brand
trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
2
Mass prestige,
brand
happiness and
brand
evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
3
Impact of nation
brand
experience on nation
brand
loyalty, and positive WOM in a changing environment : the role of nation
brand
love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
The impact of
brand
transparency of food delivery apps in interactive
brand
communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Toward a "masstige" theory and strategy for marketing
Paul, Justin
- In:
European journal of international management : EJIM
12
(
2018
)
5/6
,
pp. 722-745
Persistent link: https://www.econbiz.de/10011960044
Saved in:
6
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
7
Mass prestige value and competition between American versus Asian laptop brands in an emerging market : theory and evidence
Kumar, Ajay
;
Paul, Justin
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 969-981
Persistent link: https://www.econbiz.de/10011931179
Saved in:
8
Do brands make consumers happy? : a masstige theory perspective
Kumar, Ajay
;
Paul, Justin
;
Starčević, Slađana
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431586
Saved in:
9
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
10
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
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