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The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma; Paul, Justin; Gilal, Faheem Gul; … - In: Psychology & marketing 39 (2022) 7, pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
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Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz; Paul, Justin - In: Journal of business research : JBR 144 (2022), pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
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The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan; Paul, Justin; Koles, Bernadett - In: Journal of retailing and consumer services 66 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
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Consumers' relationship with mass prestige brands and happiness
Nobre, Helena; Kumar, Ajay; Kastanakis, Minas N.; Paul, … - In: European management review : EMR 20 (2023) 2, pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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Intrinsic motivation of luxury consumers in an emerging market
Shahid, Shadma; Paul, Justin - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581875
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Examining guests' experience in luxury hotels : evidence from an emerging market
Shahid, Shadma; Paul, Justin - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1278-1306
Persistent link: https://www.econbiz.de/10013466526
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Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh; Kiefer, Kip; Paul, Justin - In: Journal of business research : JBR 122 (2021), pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
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Mass prestige value and competition between American versus Asian laptop brands in an emerging market : theory and evidence
Kumar, Ajay; Paul, Justin - In: International business review : the official journal of … 27 (2018) 5, pp. 969-981
Persistent link: https://www.econbiz.de/10011931179
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Do brands make consumers happy? : a masstige theory perspective
Kumar, Ajay; Paul, Justin; Starčević, Slađana - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012431586
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Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299