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~person:"Pelsmacker, Patrick de"
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Werbung
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Pelsmacker, Patrick de
Kaiser, Harry M.
60
Eisend, Martin
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Falk, Armin
45
Taylor, Charles Raymond
37
Saffer, Henry
33
Pflaum, Dieter
30
Anderson, Simon P.
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Nickel, Volker
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Kind, Hans Jarle
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Meyer, Bruce D.
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Sullivan, James X.
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Esch, Franz-Rudolf
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Septianto, Felix
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Bruhn, Manfred
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Dave, Dhaval
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Gierl, Heribert
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Rosengren, Sara
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Hundhausen, Carl
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Okazaki, Shintaro
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Diehl, Sandra
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Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
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Dahlén, Micael
23
Gino, Francesca
23
Krueger, Dirk
23
Kinnucan, Henry W.
22
List, John A.
22
Pistaferri, Luigi
22
Roth, Christopher
22
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Sunde, Uwe
21
Bazerman, Max H.
20
Bergler, Georg
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20
Huh, Jisu
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International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing communications
3
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Advertising worldwide : advertising conditions in selected countries
1
Belgian journal of operations research, statistics and computer science
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
Elgar advanced introductions
1
European Advertising Academy
1
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Revue d'économie industrielle
1
SpringerLink / Bücher
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The SAGE handbook of marketing ethics
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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The effect of norms, attitudes and habits on speeding behavior : scale development and model building and estimation
Pelsmacker, Patrick de
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003368473
Saved in:
2
Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
;
Jegers, Marc
;
Proost, J.
-
1992
Persistent link: https://www.econbiz.de/10000879441
Saved in:
3
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
4
De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de
;
Hofman, A.
;
Jegers, Marc
-
1988
Persistent link: https://www.econbiz.de/10000814764
Saved in:
5
Independent characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
- In:
Belgian journal of operations research, statistics and …
31
(
1991
)
3
,
pp. 127-140
Persistent link: https://www.econbiz.de/10001139385
Saved in:
6
Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
- In:
Revue d'économie industrielle
(
1992
),
pp. 42-52
Persistent link: https://www.econbiz.de/10001139533
Saved in:
7
The influence of gender on the effectiveness of probability markers in advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
Saved in:
8
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
9
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
10
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
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