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Werbung
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Pelsmacker, Patrick de
Heckman, James J.
91
Kaiser, Harry M.
67
Ashkanasy, Neal M.
61
Giuliano, Paola
56
Eisend, Martin
54
Septianto, Felix
54
Borghans, Lex
45
Cobb-Clark, Deborah A.
45
Galenson, David W.
44
Taylor, Charles Raymond
43
Chen, Xi
42
Bagozzi, Richard P.
41
Winden, Frans A. A. M. van
41
Zimmermann, Klaus F.
41
Anderson, Simon P.
40
Behrman, Jere R.
39
Meghir, Costas
39
Gierl, Heribert
38
Esch, Franz-Rudolf
37
Kind, Hans Jarle
37
Nijkamp, Peter
37
Salvanes, Kjell G.
37
Han, Heesup
36
Shepherd, Dean A.
36
Woessmann, Ludger
36
Black, Sandra E.
34
Devereux, Paul J.
34
Kirchler, Erich
33
Epstein, Gil S.
32
Hanushek, Eric Alan
32
Herrmann-Pillath, Carsten
32
Siddiqui, Danish Ahmed
32
Attanasio, Orazio P.
31
Krishna, Aradhna
31
Hopfensitz, Astrid
30
Pflaum, Dieter
30
Diehl, Sandra
29
Frey, Bruno S.
29
Glöckner, Andreas
29
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International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
4
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
Breaking new ground in theory and practice
2
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Belgian journal of operations research, statistics and computer science
1
Brand management in emerging markets : theories and practice
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
Elgar advanced introductions
1
European Advertising Academy
1
European journal of marketing : EJM
1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Journal of marketing management : MM
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
New directions in international advertising research
1
Revue d'économie industrielle
1
SpringerLink / Bücher
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The SAGE handbook of marketing ethics
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
47
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1
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
2
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
3
The influence of gender on the effectiveness of probability markers in
advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
Saved in:
4
A longitudinal content analysis of gender portrayal in Belgian television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
5
Does poor fit always lead to negative evaluations? : extension
advertising
and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
6
How consumers' media usage creates synergy in
advertising
campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
7
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
Handbook of research on international advertising
,
(pp. 376-397)
.
2012
Persistent link: https://www.econbiz.de/10009514368
Saved in:
8
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
Brand placement in text : the short- and long-term effects of placement modality and need for
cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
10
Explaining
advertising
intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
;
Jegers, Marc
;
Proost, J.
-
1992
Persistent link: https://www.econbiz.de/10000879441
Saved in:
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