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~person:"Pelsmacker, Patrick de"
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Advertising effects
57
Werbewirkung
57
Consumer behaviour
54
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54
Werbung
37
Advertising
36
Belgien
29
Belgium
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Psychology of advertising
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Viral marketing
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Virales Marketing
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Advertising planning
5
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Pelsmacker, Patrick de
Hassan, M. Kabir
255
Belk, Russell W.
126
Han, Heesup
121
Gierl, Heribert
119
Bauer, Hans H.
107
Grunert, Klaus G.
104
Mirakhor, Abbas
103
Mattila, Anna S.
99
Choudhury, Masudul Alam
98
Kaiser, Harry M.
97
Huber, Frank
96
Phau, Ian
94
McGee, Robert W.
87
Lusk, Jayson L.
86
Eisend, Martin
82
Wiedmann, Klaus-Peter
82
Herrmann, Andreas
80
Sheth, Jagdish N.
80
Siddiqui, Danish Ahmed
80
Usman, Osly
77
Septianto, Felix
75
Bagozzi, Richard P.
74
Foxall, Gordon R.
74
Grewal, Dhruv
74
Dwivedi, Yogesh Kumar
73
Falk, Armin
72
Anderson, Simon P.
71
Khare, Arpita
70
Wansink, Brian
69
Chintagunta, Pradeep K.
68
Loureiro, Sandra Maria Correia
68
Nayga, Rodolfo M.
66
Agarwal, Sumit
65
Stavins, Joanna
65
Pies, Ingo
64
Paul, Justin
62
Jang, Soocheong
61
Esch, Franz-Rudolf
60
Gröppel-Klein, Andrea
60
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
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International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business research : JBR
5
Journal of marketing communications
5
Journal of electronic commerce research : JECR
4
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
International journal of advertising : the review of marketing communications
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
The journal of brand management : an international journal
3
Breaking new ground in theory and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International marketing review
2
Journal of advertising
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Marketing letters : a journal of research in marketing
2
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Belgian journal of operations research, statistics and computer science
1
Brand management in emerging markets : theories and practice
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
Elgar advanced introductions
1
Engaging consumers through branded entertainment and convergent media
1
European Advertising Academy
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International business, not as usual
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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ECONIS (ZBW)
106
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1
How consumers' media usage creates synergy in
advertising
campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
2
How ad congruity and interactivity affect fantasy game players' attitude toward in-game
advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
3
Consumer responses to different degrees of
advertising
adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
4
New
advertising
formats : how persuasion knowledge affects consumer responses
Pelsmacker, Patrick de
;
Neijens, Peter C.
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009508037
Saved in:
5
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
6
Regulatory congruence effects in two-sided
advertising
: the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
7
Children’s responses to traditional versus hybrid
advertising
formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
8
The processing of native
advertising
compared to banner
advertising
: an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
9
How consumers' values influence responses to male and female gender role stereotyping in
advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
10
Advertisers' perceptions regarding the ethical appropriateness of new
advertising
formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
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