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~person:"Pelsmacker, Patrick de"
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Werbung
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Pelsmacker, Patrick de
Ceauşescu, Nicolae
428
Earle, John S.
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Kaiser, Harry M.
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Brown, J. David
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Stefanescu, Razvan
66
Dumitriu, Ramona
65
Batabyal, Amitrajeet A.
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Galenson, David W.
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Ghermani, Dionisie
51
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37
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37
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35
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35
Rault, Christophe
35
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34
Sova, Robert
34
Zaman, Gheorghe
34
Bratu, Mihaela
33
Mitrut, Andreea
33
Nilssen, Tore
33
Wilbur, Kenneth C.
33
Albu, Nadia
32
Caporale, Guglielmo Maria
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International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing communications
3
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Advertising worldwide : advertising conditions in selected countries
1
Belgian journal of operations research, statistics and computer science
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
Elgar advanced introductions
1
European Advertising Academy
1
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Revue d'économie industrielle
1
SpringerLink / Bücher
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The SAGE handbook of marketing ethics
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
37
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1
The influence of gender on the effectiveness of probability markers in
advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
Saved in:
2
A longitudinal content analysis of gender portrayal in Belgian television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
3
Does poor fit always lead to negative evaluations? : extension
advertising
and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
4
How consumers' media usage creates synergy in
advertising
campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
5
Explaining
advertising
intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
;
Jegers, Marc
;
Proost, J.
-
1992
Persistent link: https://www.econbiz.de/10000879441
Saved in:
6
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and
advertising
data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
7
De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de
;
Hofman, A.
;
Jegers, Marc
-
1988
Persistent link: https://www.econbiz.de/10000814764
Saved in:
8
Independent characteristics of the firm : a factor-analytic approach using Belgian accounting and
advertising
data
Pelsmacker, Patrick de
- In:
Belgian journal of operations research, statistics and …
31
(
1991
)
3
,
pp. 127-140
Persistent link: https://www.econbiz.de/10001139385
Saved in:
9
Explaining
advertising
intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
- In:
Revue d'économie industrielle
(
1992
),
pp. 42-52
Persistent link: https://www.econbiz.de/10001139533
Saved in:
10
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
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