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~person:"Pelsmacker, Patrick de"
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Advertising effects
57
Werbewirkung
57
Consumer behaviour
54
Konsumentenverhalten
54
Belgien
23
Belgium
23
Advertising
22
Werbung
22
Brand management
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Markenführung
18
Brand image
14
Markenimage
14
Product Placement
14
Product placement
14
Internet marketing
11
Online-Marketing
11
Fernsehwerbung
10
Television advertising
10
Emotion
8
Psychology of advertising
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Target group
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Werbepsychologie
7
Zielgruppe
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Brand
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Children
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Kinder
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Markenartikel
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Marketing management
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Marketingmanagement
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Viral marketing
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Virales Marketing
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Brand placement
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Computerspiel
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Electric vehicle
5
Elektrofahrzeug
5
Social Web
5
Social web
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Video game
5
Advertising planning
4
Brand extension
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Undetermined
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16
Arbeitspapier
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Graue Literatur
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2
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2
Collection of articles of several authors
1
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English
90
Author
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Pelsmacker, Patrick de
Han, Heesup
117
Belk, Russell W.
115
Bauer, Hans H.
114
Gierl, Heribert
112
Huber, Frank
107
Grunert, Klaus G.
103
Mattila, Anna S.
98
Herrmann, Andreas
95
Phau, Ian
89
Lusk, Jayson L.
88
Usman, Osly
83
Wiedmann, Klaus-Peter
82
Sheth, Jagdish N.
79
Foxall, Gordon R.
73
Grewal, Dhruv
70
Dwivedi, Yogesh Kumar
69
Khare, Arpita
69
Septianto, Felix
69
Wansink, Brian
69
Bagozzi, Richard P.
68
Nayga, Rodolfo M.
68
Loureiro, Sandra Maria Correia
67
Batabyal, Amitrajeet A.
65
Stavins, Joanna
65
Agarwal, Sumit
64
Chintagunta, Pradeep K.
62
Galenson, David W.
60
Jang, Soocheong
60
Paul, Justin
60
Eisend, Martin
59
Gröppel-Klein, Andrea
59
Janssen, Maarten C. W.
59
Verhoef, Peter C.
59
Laroche, Michel
58
Walsh, Gianfranco
57
Ko, Eunju
56
Thøgersen, John
55
Rajagopal
54
Warlop, Luk
53
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
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International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business research : JBR
5
Journal of marketing communications
5
Journal of electronic commerce research : JECR
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
International journal of advertising : the review of marketing communications
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The journal of brand management : an international journal
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International marketing review
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Marketing letters : a journal of research in marketing
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Young consumers : insight and ideas for responsible marketers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
European Advertising Academy
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International business, not as usual
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Journal of service management
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ECONIS (ZBW)
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31
The role of humor in the persuasion of individuals varying in need for cognition
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736151
Saved in:
32
Advertising in Belgium
Pelsmacker, Patrick de
- In:
Advertising worldwide : advertising conditions in …
,
(pp. 40-66)
.
2001
Persistent link: https://www.econbiz.de/10001599395
Saved in:
33
Emotional and rational advertising messages in positive and negative Polish media contexts
Pelsmacker, Patrick de
;
Maison, Dominika
;
Geuens, Maggie
- In:
New directions in international advertising research
,
(pp. 121-135)
.
2002
Persistent link: https://www.econbiz.de/10001785306
Saved in:
34
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Saved in:
35
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
36
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
37
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
38
Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness
Janssens, Wim
;
Pelsmacker, Patrick de
;
Cauberghe, Verolien
- In:
Cutting edge international research
,
(pp. 97-109)
.
2010
Persistent link: https://www.econbiz.de/10003985150
Saved in:
39
Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
40
Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
Saved in:
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