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~person:"Pepall, Lynne"
~subject:"Target group"
~subject:"Werbepsychologie"
~subject:"Öffentlichkeitsarbeit"
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Pepall, Lynne
Bruhn, Manfred
21
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7
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ECONIS (ZBW)
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1
The "Veblen" effect, targeted advertising and consumer welfare
Pepall, Lynne
;
Reiff, Joseph
-
2016
Persistent link: https://www.econbiz.de/10011470958
Saved in:
2
Targeted value-enhancing advertising and price competition
Pepall, Lynne
;
Richards, Daniel Jay
- In:
Review of industrial organization
59
(
2021
)
3
,
pp. 443-459
Persistent link: https://www.econbiz.de/10012659749
Saved in:
3
Targeted advertising and cumulative exposure effects : the impact of banning advertising to children in Quebec
Pepall, Lynne
;
Reiff, Joseph
- In:
Review of industrial organization : RIO
51
(
2017
)
3
,
pp. 235-256
Persistent link: https://www.econbiz.de/10011782227
Saved in:
4
The "Veblen" effect, targeted advertising and consumer welfare
Pepall, Lynne
;
Reiff, Joseph
- In:
Economics letters
145
(
2016
),
pp. 218-220
Persistent link: https://www.econbiz.de/10011618423
Saved in:
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