Perrigot, Rozenn; Pénard, Thierry - Centre de Recherche en Économie et Management (CREM) - 2012
E-commerce has grown tremendously over the past decade. This paper focuses on E-commerce adoption within the franchising sector. We formulate various hypotheses on the factors that influence the adoption of an E-commerce strategy by franchisors, namely the percentage of company-owned stores in...
