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An update on the relationship between stakeholder management models and firm financial performance

Murphy, Brian B.; Pescott, Chris; Maguiness, Paul; … - 2005

Persistent link: https://www.econbiz.de/10003332064

Stakeholder perceptions presage holistic stakeholder relationship marketing performance

Murphy, Brian B.; Maguiness, Paul; Pescott, Chris; … - 2004

Persistent link: https://www.econbiz.de/10002084507

Measuring holistic marketing performance in a stakeholder relationship marketing model

Murphy, Brian B.; Maguiness, Paul; Pescott, Chris; … - 2004

Persistent link: https://www.econbiz.de/10002257052

Updating a Stakeholderism framework for measuring relationship marketing

Murphy, Brian B.; Pescott, Chris; Maguiness, Paul - 2005

Persistent link: https://www.econbiz.de/10003142513

Using Stakeholder perceptions to predict sustainable business performance

Murphy, Brian B.; Pescott, Chris; Maguiness, Paul - 2005

Persistent link: https://www.econbiz.de/10003142564

Augmenting strategic marketing planning with a Stakeholder perspective

Murphy, Brian B.; Ling Ling Zhang; Sima, Herbert; … - 2005

Persistent link: https://www.econbiz.de/10003142612

Augmenting relationship marketing with a stakeholder and triple bottom line orientation in a stakeholder business model to enhance business profitability

Murphy, Brian B.; Maguiness, Paul; Pescott, Chris; … - 2003

Persistent link: https://www.econbiz.de/10001911939

Stakeholder perceptions presage holistic stakeholder relationship marketing performance

Murphy, Brian; Maguiness, Paul; Pescott, Chris; … - In: European journal of marketing : EJM 39 (2005) 9, pp. 1049-1059

Persistent link: https://www.econbiz.de/10006077112

Stakeholder perceptions presage holistic stakeholder relationship marketing performance

Murphy, Brian; Maguiness, Paul; Pescott, Chris; … - In: European Journal of Marketing 39 (2005) 9/10, pp. 1049-1059

Purpose – To measure marketing performance in a holistic sense. Design/methodology/approach – To augment the prevailing customer relationship marketing paradigm, a holistic stakeholder relationship marketing paradigm is proposed in which holistic marketing performance is reflected in the...

Persistent link: https://www.econbiz.de/10014722277