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Pessemier, Edgar A.
Dickson, Peter R.
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Analysis of brand preference segments
Ginter, James L.
;
Pessemier, Edgar A.
- In:
Journal of business research : JBR
6
(
1978
)
2
,
pp. 111-131
Persistent link: https://www.econbiz.de/10002454810
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Analysis of brand preference segments
Ginter, James L.
;
Pessemier, Edgar A.
- In:
Journal of Business Research
6
(
1978
)
2
,
pp. 111-131
Persistent link: https://www.econbiz.de/10005465904
Saved in:
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