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Pfrang, Thilo
Rudolph, Thomas
238
Linzmajer, Marc
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Journal of marketing
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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Behavioral appeals to influence product return behavior : theoretical foundations and experimental applications
Pfrang, Thilo
-
2015
Persistent link: https://www.econbiz.de/10011481414
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2
Kundeninspiration als Chance für den Handel
Rudolph, Thomas
;
Böttger, Tim
;
Pfrang, Thilo
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
5
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009631129
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3
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
4
Kundeninspiration als Chance für den Handel
Rudolph, Thomas
;
Böttger, Tim
;
Pfrang, Thilo
- In:
Marketing Review St. Gallen : die neue …
29
(
2012
)
5
,
pp. 8-15
Persistent link: https://www.econbiz.de/10010038792
Saved in:
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