//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pham Hung Cuong"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How brand innovativeness gener...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Konsumentenverhalten
5
Viet Nam
5
Vietnam
5
Einzelhandel
3
Retail trade
3
Brand management
2
Markenführung
2
Online retailing
2
Online-Handel
2
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bio-Lebensmittel
1
Brand
1
Brand Equity
1
Brand image
1
Buyer’s Choice
1
Color
1
Consumer buying behavior
1
Consumers
1
Customer loyalty
1
Customer satisfaction
1
Customer value
1
Dimensions
1
E-Marketing
1
E-commerce
1
EFA
1
Electronic Commerce
1
Fixtures
1
Kundenwert
1
Kundenzufriedenheit
1
Ladengestaltung
1
Mannequin
1
Markenimage
1
Market Segmentation
1
Market Share
1
Market segmentation
1
Market share
1
Marketing
1
Marketing management
1
more ...
less ...
Online availability
All
Free
5
Undetermined
2
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Pham Hung Cuong
Ngo, Liem Viet
89
Nguyen Phong Nguyen
44
O'Cass, Aron
38
Mogaji, Emmanuel
24
Nguyen, Nguyen Phong
16
Adomako, Samuel
9
Bucic, Tania
8
Gregory, Gary
7
Northey, Gavin
6
Tu Thanh Hoai
6
Viet Ngo, Liem
6
Luu, Ngoc
5
BUCIC, TANIA
4
Cuong, Pham Hung
4
Heirati, Nima
4
Lu, Lu
4
NGO, LIEM VIET
4
Patterson, Paul G.
4
Siahtiri, Vida
4
An, Jake
3
Gregory, Gary D.
3
Mathies, Christine
3
Paramita, Widya
3
Sinha, Ashish
3
Surachartkumtonkun, Jiraporn
3
Tran Anh Hoa
3
Yen Thi Tran
3
Bagozzi, Richard P.
2
Cadeaux, Jack
2
Chylinski, Mathew
2
Grover, Steven L.
2
Hau, Le Nguyen
2
Hinson, Robert Ebo
2
Hoai, Tu Thanh
2
Hoang, Trang Cam
2
Le Nguyen Hau
2
Lee, Jenny
2
Lee, Jenny (Jiyeon)
2
Mai Dong Tran
2
more ...
less ...
Published in...
All
Journal of Asian finance, economics and business : JAFEB
4
Global business and finance review
1
International journal of intelligent enterprise
1
The journal of services marketing
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Outcome versus process value in service delivery
Luu, Ngoc
;
Le Nguyen Hau
;
Ngo, Liem Viet
;
Bucic, Tania
; …
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 630-642
Persistent link: https://www.econbiz.de/10011635042
Saved in:
2
Antecedents of store management strategies and visual merchandising on the in-store engagement of consumer good buyers : an empirical study
Pham Hung Cuong
- In:
Global business and finance review
24
(
2019
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012161875
Saved in:
3
Factors influencing the consumer buying behaviour in the competitive era : an empirical study of consumer durable in Vietnam
Pham Hung Cuong
- In:
International journal of intelligent enterprise
8
(
2021
)
1
,
pp. 74-89
Persistent link: https://www.econbiz.de/10012512490
Saved in:
4
Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
Saved in:
5
Factors affecting the market share of retailers : evidence from Vietnam
Pham Hung Cuong
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 413-419
Persistent link: https://www.econbiz.de/10012671751
Saved in:
6
Antecedents of organic food products intention and behaviors : evidence from Vietnam
Pham Hung Cuong
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 429-437
Persistent link: https://www.econbiz.de/10012671753
Saved in:
7
Factors affecting consumer goods buyers' choice in e-commerce sites : evidence from Vietnam
Pham Hung Cuong
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 947-953
Persistent link: https://www.econbiz.de/10012671841
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->