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Phang, Chee Wei
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ECONIS (ZBW)
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Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
2
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Saved in:
3
Nonlinear effects of social connections and interactions on individual goal attainment and spending : evidences from online gaming markets
Cheng, Zhang
;
Phang, Chee Wei
;
Wu, Qingsheng
;
Luo, Xueming
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 132-155
Persistent link: https://www.econbiz.de/10011776902
Saved in:
4
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
5
Mobile discounts : a matter of distance and time
Fang, Zheng
;
Luo, Xueming
;
Andrews, Michelle
;
Phang, …
- In:
Harvard business review : HBR
92
(
2014
)
5
,
pp. 30
Persistent link: https://www.econbiz.de/10010347304
Saved in:
6
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
7
Bequeme Rabattjäger
Fang, Zheng
;
Luo, Xueming
;
Andrews, Michelle
;
Phang, …
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
7
,
pp. 11
Persistent link: https://www.econbiz.de/10010366762
Saved in:
8
The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives
Song, Yiping (Amy)
-
2018
Advancements in Internet technologies have enabled firms to engage in contextual competitive targeting (CCT); that is, the targeted online advertising practice of contextually identifying and poaching prospective customers of competitors. On the basis of two field quasi-experiment studies...
Persistent link: https://www.econbiz.de/10012917065
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