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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Young consumers' evaluations of diffusion brands
Phau, Ian; Cheong, Edith - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
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Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian; Matthiesen, Insa-Mascha; Shimul, Anwar Sadat - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
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Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham; Lau, Kong Cheen; Phau, Ian - In: The journal of consumer marketing 33 (2016) 5, pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
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Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke; Tang, Ysobel; Phau, Ian - In: Australasian marketing journal 25 (2017) 3, pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
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Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen; Phau, Ian - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 354-367
Persistent link: https://www.econbiz.de/10003971189