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Idol attachment and human brand loyalty

Huang, Yu-an; Lin, Chad; Phau, Ian - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1234-1255

Persistent link: https://www.econbiz.de/10011338789

Young consumers' evaluations of diffusion brands

Phau, Ian; Cheong, Edith - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 210-224

Persistent link: https://www.econbiz.de/10003898956

Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear

Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56

Persistent link: https://www.econbiz.de/10009545352

Devil continues to wear "counterfeit" Prada : a tale of two cities

Teah, Min; Phau, Ian; Huang, Yu-an - In: The journal of consumer marketing 32 (2015) 3, pp. 176-189

Persistent link: https://www.econbiz.de/10011376747

Examining consumer risk perceptions of prototypical brands versus me-too brands

Quintal, Vanessa; Phau, Ian - In: Journal of promotion management : JPM 20 (2014) 2, pp. 115-135

Persistent link: https://www.econbiz.de/10010373183

Factors influencing generation Y's purchase intentions of prototypical versus me-too brands

Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183

Persistent link: https://www.econbiz.de/10011473186

Antecedents and outcomes of brand prominence on willingness to buy luxury brands

Cheah, Isaac; Phau, Ian; Chong, Calvin; Shimul, Anwar Sadat - In: Journal of fashion marketing and management 19 (2015) 4, pp. 402-415

Persistent link: https://www.econbiz.de/10011502882

Conceptualising Luxury Brand Attachment : Scale Development and Validation

Shimul, Anwar Sadat - 2020

This paper aims to conceptualise consumer's luxury brand attachment by developing and validating a psychometric scale through 5 studies. Study 1 generates and selects potential scale items through literature review, thesaurus search and expert surveys. Study 2 reduces the items and assesses the...

Persistent link: https://www.econbiz.de/10012837896

Conceptualising attitudes towards brand genuinuity : scale development and validation

Hart, Brian 't; Phau, Ian - In: The journal of brand management : an international journal 29 (2022) 4, pp. 327-340

Persistent link: https://www.econbiz.de/10013270435

Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands

Phau, Ian; Matthiesen, Insa-Mascha; Shimul, Anwar Sadat - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 297-305

Persistent link: https://www.econbiz.de/10012668455

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