Similar Search Results

Sajtos, Laszlo; Cao, Joanne T.; Espinosa, Jennifer A.; … - In: Journal of business research : JBR 126 (2021), pp. 591-604

Persistent link: https://www.econbiz.de/10012494322

Butcher, Luke; Phau, Ian; Teah, Min - In: The journal of brand management : an international journal 23 (2016) 6, pp. 701-715

Persistent link: https://www.econbiz.de/10011625286

Shimul, Anwar Sadat; Phau, Ian - In: Marketing intelligence & planning 41 (2023) 5, pp. 649-666

Persistent link: https://www.econbiz.de/10014313079

Sood, Abhinav; Quintal, Vanessa Ann; Phau, Ian - In: The journal of services marketing 36 (2022) 1, pp. 14-28

Persistent link: https://www.econbiz.de/10012798379

Marchegiani, Christopher; Phau, Ian - In: Journal of global marketing 26 (2013) 3, pp. 137-146

Persistent link: https://www.econbiz.de/10010189505

Sood, Abhinav; Quintal, Vanessa; Phau, Ian - In: Journal of international consumer marketing 35 (2023) 3, pp. 259-275

Persistent link: https://www.econbiz.de/10014321470

Phau, Ian; Cheong, Edith - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 210-224

Persistent link: https://www.econbiz.de/10003898956

Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56

Persistent link: https://www.econbiz.de/10009545352

Teah, Min; Phau, Ian; Huang, Yu-an - In: The journal of consumer marketing 32 (2015) 3, pp. 176-189

Persistent link: https://www.econbiz.de/10011376747

Huang, Yu-an; Lin, Chad; Phau, Ian - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1234-1255

Persistent link: https://www.econbiz.de/10011338789