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Conceptualising consumer economic nationalistic tendencies : scale development and validation
Cheah, Isaac; Phau, Ian - In: The international review of retail, distribution and … 25 (2015) 3, pp. 313-331
Persistent link: https://www.econbiz.de/10011376925
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An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael; Phau, Ian - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
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Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't; Phau, Ian - In: The journal of brand management : an international journal 29 (2022) 4, pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Country of origin effect : looking back and moving forward, (pp. 84-105). 2019
Persistent link: https://www.econbiz.de/10012008497
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Journal of promotion management : JPM 24 (2018) 3, pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
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Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat; Phau, Ian; Lwin, Michael - In: The journal of brand management : an international journal 26 (2019) 6, pp. 675-690
Persistent link: https://www.econbiz.de/10012120866