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Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
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Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav; Quintal, Vanessa Ann; Phau, Ian - In: The journal of services marketing 36 (2022) 1, pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
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Do prototypical brands have an advantage over me-too brands in mature marketplace?
Quintal, Vanessa; Phau, Ian - In: Journal of international consumer marketing 25 (2013) 5, pp. 305-318
Persistent link: https://www.econbiz.de/10010210571
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Comparing student loyalty behavioural intentions across multi entry mode deliveries : an Australian perspective
Quintal, Vanessa; Phau, Ian - In: Australasian marketing journal 24 (2016) 3, pp. 187-197
Persistent link: https://www.econbiz.de/10011596768
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Predictors of usage intentions of pirated software
Phau, Ian; Ng, James - In: Journal of business ethics : JOBE 94 (2010) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10003986098
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Incorporating the winescape into the theory of planned behaviour : examining "new world" wineries
Quintal, Vanessa Ann; Thomas, Ben; Phau, Ian - In: Tourism management : research, policies, practice 46 (2015), pp. 596-609
Persistent link: https://www.econbiz.de/10010486195
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Keeping up with the Kardashians : consumers' intention to engage in cosmetic surgery
Sood, Abhinav; Quintal, Vanessa; Phau, Ian - In: Journal of promotion management : JPM 23 (2017) 2, pp. 185-206
Persistent link: https://www.econbiz.de/10011729509
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Brand leaders and me‐too alternatives: how do consumers choose?
Quintal, Vanessa; Phau, Ian - In: Marketing Intelligence & Planning 31 (2013) 4, pp. 367-387
Purpose – The purpose of this paper is to examine brand familiarity, extrinsic attributes, self‐confidence, perceived quality and six dimensions of perceived risk for their effects on purchase intentions between the prototypical and me‐too brands of MP3 players. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014946347
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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Young consumers' evaluations of diffusion brands
Phau, Ian; Cheong, Edith - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10003898956