toward buying domestic and foreign brands of underwear that are made domestically or in foreign countries. Design … terms of production and manufacturing standards. The study also purports that American underwear brands with strong presence …

diffusion brands. The influence of brand naming techniques and country of origin on brand image and product quality of diffusion … brands is also examined. Design/methodology/approach – Two well‐known luxury brands and two product categories were … falling between the ages of 18‐24. Findings – The results revealed that sub‐brands and nested brands have similar product …

toward foreign luxury brand apparel as compared to Australian luxury brands, with the exception of Chinese brands. On the … other hand, non‐status seeking teenagers reported that they have more positive attitude towards Australian brands than … foreign brands, and consider Australian luxury brands superior to all three foreign brands with regards to ease of care and …

This research profiles consumers of pirated products, specifically pirated brands of clothing. Utilising a structured … pirated brands of clothing are mainly people aged 19 to 24 with a blue‐collar occupation, relatively low monthly income …, secondary education level, and no children. High spenders on pirated brands are in the age bracket 25‐34 with white‐collar jobs …