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~person:"Pieters, Rik"
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Consumer behaviour
28
Konsumentenverhalten
28
Theorie
13
Theory
13
Brand management
9
Markenführung
9
Brand
8
Markenartikel
8
Perception
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Wahrnehmung
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Advertising effects
6
Marketing
6
Werbewirkung
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Advertising
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Brand image
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Experiment
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Markenimage
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Werbung
5
Emotion
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Imitation strategy
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Imitationsstrategie
4
Market research
4
Marktforschung
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advertising
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visual attention
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Bayes-Statistik
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Bayesian inference
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Bibliometrics
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Bibliometrie
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Netherlands
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Niederlande
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Print advertising
3
Printwerbung
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USA
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United States
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Welt
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World
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Augenfolgebewegung
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Article
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Arbeitspapier
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Graue Literatur
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Non-commercial literature
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Collection of articles of several authors
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Conference proceedings
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Undetermined
82
English
59
Author
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Pieters, Rik
Wedel, Michel
50
Pieters, R.
30
Zeelenberg, Marcel
21
Baumgartner, Hans
15
Zeelenberg, M.
9
Pieters, Rik G. M.
8
Verhallen, T.M.M.
6
Baumgartner, H.
5
Lans, Ralf van der
5
Rosbergen, Edward
5
Warlop, Luk
5
Zhang, Jie
5
Horen, Femke van
4
Bijmolt, T.H.A.
3
Bosmans, Anick
3
Herpen, Erica van
3
Miceli, Gaetano Nino
3
Raimondo, Maria Antonietta
3
Roest, H.C.A.
3
Teixeira, Thales S.
3
Vale, Rita Coelho do
3
van Horen, Femke
3
Batra, Rajeev
2
Bijmolt, Tammo
2
Botschen, Guenther
2
Botschen, Günther
2
Hartog, M.
2
Jong, Martijn G. de
2
Liechty, John
2
Louro, M.J.S.
2
Louro, Maria J.
2
Robben, Henry
2
Rosbergen, E.
2
Teixeira, Thales
2
Thelen, Eva M.
2
Van Horen, Femke
2
Ven, Niels Van de
2
Vermunt, J.K.
2
Warlop, L.
2
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Tilburg University, Center for Economic Research
5
Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
2
Center for Economic Research <Tilburg>
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of marketing research : JMR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of Consumer Research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Discussion Paper / Tilburg University, Center for Economic Research
5
Discussion paper / Center for Economic Research, Tilburg University
5
Marketing Science
5
Journal of Business Research
4
Journal of business research : JBR
4
Journal of marketing
4
Organizational Behavior and Human Decision Processes
4
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing research
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Operations research, Management science : OR MS ; the international literature digest
3
Psychology & marketing
3
European journal of marketing : EJM
2
Foundations and trends in marketing : FTMKT
2
International journal of service industry management : IJSIM
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of economic literature
2
Journal of the Academy of Marketing Science
2
Journal of the American Statistical Association : JASA
2
Kyklos : international review for social sciences
2
Management Science
2
Psychometrika
2
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Advances in services marketing
1
Foundations and Trends(R) in Marketing
1
Handbook of consumer psychology
1
Journal of Economic Literature
1
Journal of Economic Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the American Statistical Association
1
Judgment and Decision Making
1
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ECONIS (ZBW)
55
OLC EcoSci
45
RePEc
37
USB Cologne (EcoSocSci)
4
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141
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1
Meaningful mediation analysis : plausible causal inference and informative communication
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011755408
Saved in:
2
Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 283-299
Persistent link: https://www.econbiz.de/10010383248
Saved in:
3
Wasting a window of opportunity : anticipated and experienced regret in intention-behavior consistency
Pieters, Rik
;
Zeelenberg, Marcel
-
1999
Persistent link: https://www.econbiz.de/10000168286
Saved in:
4
Importance, cohesion, and structural equivalence in the evolving citation network of the international journal of research in marketing
Pieters, Rik
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000995208
Saved in:
5
Behavioral intentions and the impression and expression of behavior
Pieters, Rik
-
1989
Persistent link: https://www.econbiz.de/10000781616
Saved in:
6
Using means-end structures for benefit segmentation in a service industry
Botschen, Günther
- In:
Advances in services marketing
,
(pp. 155-180)
.
1997
Persistent link: https://www.econbiz.de/10001297065
Saved in:
7
The benefits of behaving badly on occasion : successful regulation by planned hedonic deviations
Vale, Rita Coelho do
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10011478801
Saved in:
8
Analyst earning forecasts and advertising and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
Saved in:
9
The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
Saved in:
10
Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de
;
Pieters, Rik
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
Saved in:
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