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Narratives and metaphors in service development
Helkkula, Anu; Pihlström, Minna - In: Qualitative market research : an international journal 13 (2010) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10008688962
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Practices and experiences : challenges and opportunities for value research
Helkkula, Anu; Kelleher, Carol; Pihlström, Minna - In: Journal of service management 23 (2012) 4, pp. 554-570
Persistent link: https://www.econbiz.de/10009619534
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Characterizing value as an experience : implications for service researchers and managers
Helkkula, Anu; Kelleher, Carol; Pihlström, Minna - In: Journal of service research : JSR 15 (2012) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10009521626
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Practices and experiences: challenges and opportunities for value research
Helkkula, Anu; Kelleher, Carol; Pihlström, Minna - In: Journal of service management 23 (2012) 4, pp. 554-571
Persistent link: https://www.econbiz.de/10009998596
Cover Image
Narratives and metaphors in service development
Helkkula, Anu; Pihlström, Minna - In: Qualitative market research : an international journal 13 (2010) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10009853868
Cover Image
Characterizing Value as an Experience: Implications for Service Researchers and Managers
Helkkula, Anu; Kelleher, Carol; Pihlström, Minna - In: Journal of service research : JSR 15 (2012) 1, pp. 59-76
Persistent link: https://www.econbiz.de/10009833944