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Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market

Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International marketing review 27 (2010) 4, pp. 434-449

Persistent link: https://www.econbiz.de/10008696653

Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets

Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134

Persistent link: https://www.econbiz.de/10011430471

Antecedents of destination brand loyalty for a long-haul market : Australia's destination loyalty among Chilean travelers

Bianchi, Constanza; Pike, Steven - In: Journal of travel and tourism marketing 28 (2011) 7/8, pp. 736-750

Persistent link: https://www.econbiz.de/10009411369

Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)

Bianchi, Constanza; Pike, Steven; Lings, Ian - In: Tourism management : research, policies, practice 42 (2014), pp. 215-223

Persistent link: https://www.econbiz.de/10010355145

Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market

Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International marketing review 27 (2010) 4, pp. 434-450

Persistent link: https://www.econbiz.de/10008435063

Antecedents of Destination Brand Loyalty for a Long-Haul Market: Australia's Destination Loyalty Among Chilean Travelers

Bianchi, Constanza; Pike, Steven - In: Journal of travel and tourism marketing 28 (2011) 7, pp. 736-751

Persistent link: https://www.econbiz.de/10009341895

Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market

Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International Marketing Review 27 (2010) 4, pp. 434-449

Purpose – Although the branding literature emerged during the 1940s, research relating to tourism destination branding has only gained momentum since the late 1990s. There remains a lack of theory in particular that addresses the measurement of the effectiveness of destination branding over...

Persistent link: https://www.econbiz.de/10014827496