Netnography i.e. the systematic observation and analysis of online communities to generate insights for an innovation … process, has been established as a method of user innovation in consumer goods industries. In this study we apply this …

The objective of this paper is to discuss the impact of social media on customer co-creation in the innovation process …

customers (users), facilitated by the company. Customers become active participants in an open innovation process of a firm and … innovation with customers). Our typology is based on three dimensions, addressing (i) the customers’ autonomy in the process, (ii …) the nature of the firm-customer collaboration (dyadic versus community based), and (iii) the stage of the innovation …