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Artificial intelligence, marketing, and the history of technology : Kranzberg's laws as a conceptual lens
Pitt, Christine; Paschen, Jeannette; Kietzmann, Jan; … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 81-89
Persistent link: https://www.econbiz.de/10014228879
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Quantitative insights from online qualitative data : An example from the health care sector
Pitt, Christine; Mulvey, Michael; Kietzmann, Jan - In: Psychology & Marketing 35 (2018) 12, pp. 1010-1017
Persistent link: https://www.econbiz.de/10012083936
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Artificial intelligence : building blocks and an innovation typology
Paschen, Ulrich; Pitt, Christine; Kietzmann, Jan - In: Business horizons 63 (2020) 2, pp. 147-155
Persistent link: https://www.econbiz.de/10012172016
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Quantitative insights from online qualitative data : an example from the health care sector
Pitt, Christine; Mulvey, Michael S.; Kietzmann, Jan - In: Psychology & marketing 35 (2018) 12, pp. 1010-1017
Persistent link: https://www.econbiz.de/10011970096
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A bibliographic analysis of 20 years of research on innovation and new product development in technology and innovation management (TIM) journals
Pitt, Christine; Park, Andrew; McCarthy, Ian P. - In: Journal of engineering and technology management : JET-M 61 (2021), pp. 1-21
Persistent link: https://www.econbiz.de/10013383292
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Agile authorship : evolving models of innovation for information-intensive offerings
Mills, Adam J.; Berthon, Pierre R.; Pitt, Christine - In: Journal of business research : JBR 110 (2020), pp. 577-583
Persistent link: https://www.econbiz.de/10012237901
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Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
Robertson, Jeandri; Vella, Joseph; Duncan, Sherese; … - In: Journal of strategic marketing 32 (2024) 4, pp. 516-535
Persistent link: https://www.econbiz.de/10014553335