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~person:"Pitt, Leyland"
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Pitt, Leyland
Watson, Richard T.
110
Pitt, Leyland F.
30
Berthon, Pierre
17
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10
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9
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8
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Business Horizons
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2
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1
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Technological forecasting & social change : an international journal
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1
Cyberservice: Taming service marketing problems with the world wide web
Pitt, Leyland
;
Berthon, Pierre
;
Watson, Richard T.
- In:
Business Horizons
42
(
1999
)
1
,
pp. 11-18
Persistent link: https://www.econbiz.de/10005333411
Saved in:
2
Marketing communication and the world wide web
Berthon, Pierre
;
Pitt, Leyland
;
Watson, Richard T.
- In:
Business Horizons
39
(
1996
)
5
,
pp. 24-32
Persistent link: https://www.econbiz.de/10005354591
Saved in:
3
Cyberservice: Taming Service Marketing Problems with the World Wide Web - Here comes mass customization to the rescue. And you thought marketing your services was going to be hard
Pitt, Leyland
;
Berthon, Pierre
;
Watson, Richard T.
- In:
Business horizons
42
(
1999
)
1
,
pp. 11-18
Persistent link: https://www.econbiz.de/10006195838
Saved in:
4
Marketing Communication And The World Wide Web
Berthon, Pierre
;
Pitt, Leyland
;
Watson, Richard T.
- In:
Business horizons
39
(
1996
)
5
,
pp. 24-32
Persistent link: https://www.econbiz.de/10006211058
Saved in:
5
From Surfer to Buyer on the WWW: What Marketing Managers Might Want to Know
Pitt, Leyland
;
Berthon, Pierre
;
Watson, Richard T.
- In:
Journal of general management
22
(
1996
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10006633273
Saved in:
6
The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency
Berthon, Pierre
;
Pitt, Leyland
;
Watson, Richard T.
- In:
Journal of advertising research
36
(
1996
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10006529285
Saved in:
7
Postmodernism and the Web
Berthon, Pierre
;
Pitt, Leyland
;
Watson, Richard T.
- In:
Technological forecasting & social change : an …
65
(
2000
)
3
,
pp. 265-280
Persistent link: https://www.econbiz.de/10007816287
Saved in:
8
The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assessment of Opportunities
Berthon, Pierre
;
Lane, Nikala
;
Pitt, Leyland
;
Watson, …
- In:
Journal of marketing management : MM
14
(
1998
)
7
,
pp. 691-704
Persistent link: https://www.econbiz.de/10006991409
Saved in:
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