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Looking for performance: how innovation and straregy may affect market orientation models
Cambra-Fierro, Jesus; Fuster-Mur, Ana; Hart, Susan; … - Departamento de Dirección de Empresas, Universidad … - 2010
Despite 20 years of research into various aspects of the ‘Market Orientation’ (MO) construct, dubiety persists regarding the existence, nature and significancy of the relationship between market orientation and firm performance. In order to get more evidence some authors suggest including...
Persistent link: https://www.econbiz.de/10008475933
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Environmental respect : ethics or simply business? : a study in the small and medium enterprise (SME) context
Cambra-Fierro, Jesús; Hart, Susan; Polo-Redondo, Yolanda - In: Journal of business ethics : JOBE 82 (2008) 3, pp. 645-656
Persistent link: https://www.econbiz.de/10003779715
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Environmental Respect: Ethics or Simply Business? A Study in the Small and Medium Enterprise (SME) Context
Cambra-Fierro, Jesús; Hart, Susan; Polo-Redondo, Yolanda - In: Journal of business ethics : JOBE 82 (2008) 3, pp. 645-656
Persistent link: https://www.econbiz.de/10008113147
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The Influence of an Organisation’s Corporate Values on Employees Personal Buying Behaviour
Cambra-Fierro, Jesús; Polo-Redondo, Yolanda; Wilson, Alan - In: Journal of Business Ethics 81 (2008) 1, pp. 157-167
Persistent link: https://www.econbiz.de/10005719626
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A relational approach of the supply function : extension to the new ventures phenomenon in the small and medium enterprise (SME) context
Cambra-Fierro, Jesús; Polo-Redondo, Yolanda - In: Journal of strategic marketing 17 (2009) 5, pp. 411-431
Persistent link: https://www.econbiz.de/10003916866
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Influence of the standardization of a firm's productive process on the long-term orientation of its supply relationships : an empirical study
Polo-Redondo, Yolanda; Cambra-Fierro, Jesús - In: Industrial marketing management : the international … 37 (2008) 4, pp. 407-420
Persistent link: https://www.econbiz.de/10003733193
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The influence of an organisation's corporate values on employees personal buying behaviour
Cambra-Fierro, Jesús; Polo-Redondo, Yolanda; Wilson, … - In: Journal of business ethics : JOBE 81 (2008) 1, pp. 157-167
Persistent link: https://www.econbiz.de/10003749155
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The Influence of an Organisation’s Corporate Values on Employees Personal Buying Behaviour
Cambra-Fierro, Jesús; Polo-Redondo, Yolanda; Wilson, Alan - In: Journal of business ethics : JOBE 81 (2008) 1, pp. 157-168
Persistent link: https://www.econbiz.de/10008071882
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Short-term and long-term effects of touchpoints on customer perceptions
Cambra-Fierro, Jesús; Polo-Redondo, Yolanda; Trifu, Andreea - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581871
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Influence of the standardization of a firm's productive process on the long-term orientation of its supply relationships: An empirical study
Polo-Redondo, Yolanda; Cambra-Fierro, Jesús - In: Industrial marketing management : the international … 37 (2008) 4, pp. 407-421
Persistent link: https://www.econbiz.de/10008883428