Liljander, Veronica; Polsa, Pia; Forsberg, Kim - In: International Journal of E-Business Research (IJEBR) 3 (2007) 2, pp. 24-40
Not until very recently has mobile phone technology become sophisticated enough to allow more complex customized programs, which enable companies to offer new services to customers as part of customer relationship management (CRM) programs. In order to enhance customer rela-tionships and to be...