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Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication

Palmeira, Mauricio; Pontes, Nicolas; Thomas, Dominic; … - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 488-508

Persistent link: https://www.econbiz.de/10011574454

Thank you but no thank you : the impact of negative moral emotions on customer responses to preferential treatment

Pontes, Vivian; Pontes, Nicolas; Greer, Dominique A.; … - In: European Journal of Marketing 55 (2021) 12, pp. 3033-3058

Purpose: Although preferential treatment has been considered a positive relationship marketing tactic, this research aims to examine how perceived harm to others as a result of preferential treatment invokes consumers’ negative moral emotions and negative attitudes towards the service...

Persistent link: https://www.econbiz.de/10012638158

Feeling red lucky? The interplay between color and luck in gambling settings

Pontes, Nicolas; Williams, Laura Kai - In: Psychology & Marketing 38 (2020) 1, pp. 43-55

Persistent link: https://www.econbiz.de/10012407454

The persuasiveness of metaphor in advertising

Septianto, Felix; Pontes, Nicolas; Tjiptono, Fandy - In: Psychology & Marketing 39 (2021) 5, pp. 951-961

Persistent link: https://www.econbiz.de/10012808581

Unsustainable burgers? : deploying carbon footprint labels to enhance sustainability perceptions of animal-based food products

Ang, Ming Yang Avon; Pontes, Nicolas; France, Cassandra - In: Journal of retailing and consumer services 76 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014460801

Influencer marketing effectiveness : giving competence, receiving credibility

Leite, Fernanda Polli; Pontes, Nicolas; Schivinski, Bruno - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 307-321

Persistent link: https://www.econbiz.de/10014513646

Stopover destination attractiveness : a quasi-experimental approach

Pike, Steven; Pontes, Nicolas; Kotsi, Filareti - In: Journal of destination marketing & management 19 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012548294

Spillover effects of competitive rivalry on brand extensions

Pontes, Nicolas; Pontes, Vivian - In: The journal of brand management : an international journal 28 (2021) 4, pp. 402-412

Persistent link: https://www.econbiz.de/10012550325

The role of team identification on the sponsorship articulation-fit relationship

Pontes, Nicolas; Pontes, Vivian; Jin, Hyun Seung; … - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 117-129

Persistent link: https://www.econbiz.de/10012516325

Chatbots in frontline services and customer experience : an anthropomorphism perspective

Nguyen Tuyet-Mai; Ferm, Lars-Erik Casper; Quach, Sara; … - In: Psychology & marketing 40 (2023) 11, pp. 2201-2225

Persistent link: https://www.econbiz.de/10014432391