Porath, Christine; Macinnis, Debbie; Folkes, Valerie - In: Journal of Consumer Research 37 (2010) 2, pp. 292-303
We introduce the incivility construct and demonstrate that witnessing an incident of employee-employee incivility causes consumers to make negative generalizations about (a) others who work for the firm, (b) the firm as a whole, and (c) future encounters with the firm, inferences that go well...