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Consumer search of multiple information sources and its impact on consumer price satisfaction
Jang, Sungha; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 24-40
Persistent link: https://www.econbiz.de/10011777301
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How consumers use product reviews in the purchase decision process
Jang, Sungha; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 825-838
Persistent link: https://www.econbiz.de/10009579963
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Pure components versus pure bundling in a marketing channel
Girju, Marina; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Journal of retailing 89 (2013) 4, pp. 423-437
Persistent link: https://www.econbiz.de/10010226427
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Offline and online search in used duarable markets
Singh, Sonika; Ratchford, Brian Thomas; Prasad, Ashutosh - In: Journal of retailing 90 (2014) 3, pp. 301-320
Persistent link: https://www.econbiz.de/10010408227