Similar Search Results

The quality of market-oriented behaviors: Formative index construction

Cadogan, John W.; Souchon, Anne L.; Procter, David B. - In: Journal of Business Research 61 (2008) 12, pp. 1263-1277

Current measures of market orientation do not systematically capture the quality of market-oriented behaviors [MOBs] (Jaworski BJ, Kohli AK. Market orientation: review, refinement, roadmap. Journal of Market Focused Management 1996;1[2]:119-135). In a bid to address this issue, the authors develop...

Persistent link: https://www.econbiz.de/10005474269

The quality of market-oriented behaviors : formative index construction

Cadogan, John W.; Souchon, Anne L.; Procter, David B. - In: Journal of business research : JBR 61 (2008) 12, pp. 1263-1277

Persistent link: https://www.econbiz.de/10003784934

Marketing information use and organisational performance: the mediating role of responsiveness

Souchon, Anne L.; Cadogan, John W.; Procter, David B.; … - In: Journal of strategic marketing 12 (2004) 4, pp. 231-242

Persistent link: https://www.econbiz.de/10007228545

The quality of market-oriented behaviors: Formative index construction

Cadogan, John W.; Souchon, Anne L.; Procter, David B. - In: Journal of business research : JBR 61 (2008) 12, pp. 1263-1278

Persistent link: https://www.econbiz.de/10008880224

The quality of market-oriented behaviors: Formative index construction

Cadogan, John W.; Souchon, Anne L.; Procter, David B. - In: Journal of business research : JBR 61 (2008) 12, pp. 1263-1277

Persistent link: https://www.econbiz.de/10008137858