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Rest in peace? Brand-induced mortality salience and consumer behavior
Fransen, Marieke L.; Fennis, Bob M.; Pruyn, Ad Th. H.; … - In: Journal of Business Research 61 (2008) 10, pp. 1053-1061
Persistent link: https://www.econbiz.de/10005473605
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You are what you wear: Brand personality influences on consumer impression formation
Fennis, Bob M.; Pruyn, Ad Th. H. - In: Journal of Business Research 60 (2007) 6, pp. 634-639
Persistent link: https://www.econbiz.de/10005477702
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Rest in peace? Brand-induced mortality salience and consumer behavior
Fransen, Marieke L.; Fennis, Bob M.; Pruyn, Ad Th. H.; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1053-1062
Persistent link: https://www.econbiz.de/10008899458